The automobile is the ultimate freedom machine. That freedom is worth preserving.
Modern cars are more capable than ever. They're also increasingly filtered through software, touchscreens, and systems that distance the driver from the machine. What was once direct and engaging is becoming managed and mediated. Unbound Automotive exists to reverse that trend, restoring control, clarity, and genuine ownership through products built by drivers, for drivers.
What we're building
Full roadmap →We're addressing the growing gap between vehicle capability and driver usability. Our focus: automotive interior interfaces where manufacturers have prioritized cost and visual minimalism over function, and long-term solutions that restore true vehicle ownership.
Driver-first interfaces
Solutions that restore tactile feedback, intuitive controls, and clarity to modern vehicle interiors. No compromises on integration or reliability.
True ownership
Long-term: comprehensive systems that give owners genuine control. Diagnostic access, independent servicing, software transparency.
OEM+ quality
Every product meets or exceeds factory standards for fit, finish, and integration. No compromises on engineering or execution.
The problem we're solving
Critical controls buried in touchscreen menus. Features locked behind subscriptions. Software updates that change behavior without consent. Diagnostic access restricted to OEM channels. The car you buy increasingly isn't fully yours. This affects millions of vehicles on the road, and the frustration is growing. We're building the alternatives that should exist.
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